Nike By You
What's The Scenario?
When Nike launched its Nike By You brand of customizable sneakers, research uncovered that customers were having some challenges with three key screens during the checkout process. Take a look at my description of what's going on, and then the Before (their original content), and After (my updated). My approach is to make the experience feel more like a conversation and ensure the customer feels in control throughout the process.
Template provided by Bitesize UX.
Template provided by Bitesize UX.
Nike By You: scenario 1
Nike By You: scenario 2
Nike By You: scenario 3
